Blank movie screens before the show? Not on Screenvision's watch! Screenvision Cinema Network operates in-theater advertising programs on 15,000 screens in 2,400 theaters throughout the US, including locations owned by theater operators Loews Cineplex, Carmike Cinemas, and Cinemark. It offers both still and full-motion video ad campaigns that can be run nationally or targeted to local regions. In addition, Screenvision offers off-screen marketing programs that utilize handouts, lobby banners, and posters. Once a 50-50 joint venture between film post-production firm Technicolor and UK-based television broadcaster ITV, Screenvision was acquired by private equity fund Shamrock Capital Advisors in late 2010.
Shamrock Capital is a fund focused on investing in the media, entertainment, and communications sector. It acquired its majority stake (around 61%) in Screenvision for $160 million in October 2010. Technicolor retained a 19% stake in Screenvision, and theater chain Carmike Cinemas obtained a 20% stake.
Before it came under new ownership, Screenvision had been expanding its operations through in-theater marketing agreements with such regional theater operators Clearview Cinemas, Reading International, and Southern Theatres L.L.C. In late 2011 Screenvision bought the cinema advertising arm of Cinedigm, UniqueScreen Media, expanding its advertising network to over 15000 screens with roughly 11000 in digital format. Additionally the company expanded its partnership with Cinedigm to include alternative content and distribution.
Besides providing commercial advertising content, Screenvision partners with Emerging Pictures to show high definition productions of concerts, opera, and documentary films at its member theaters. – less