Securus was founded in April 2008 in Cary, N.C. Securus has developed and deployed a hardware and software platform called GPSaaS ("GPS as a Service") to address the new, ever-growing markets for safety and security. Through personal, portable GPS devices, Securus strives to help consumers protect what's most important.
The area of GPS is rapidly expanding, and it will be a $75B market by 2013. Its fastest-growing segments include location-based services on cell phones and applications of safety and security. The next evolution of protection is the intersection of place-based technology like burglar alarms and freely roaming personal GPS systems, enabling people anywhere to get help instantly with the click of a button. Securus is a leading player in this emerging market by providing compelling vertical market solutions that utilize GPS technology to enhance safety and security.
Securus's strategy is to enter vertical markets in the GPS-based safety and security markets through partnerships with leading, strategically synergistic organizations in each vertical. Securus also looks to its partners, whenever possible, to interface with the end consumer by providing tracking, locating and front line support.
Securus has completed development of both its hardware and software platform and has entered a variety of markets in which GPS technology is an instrumental way to protect loved ones. The company's main focus is the college safety market, but it is also actively involved in the pet location, child safety and special needs markets.
Though the technology is similar for each market, Securus recognizes that each group has unique needs and carefully examines each group's problems to create tailored hardware and software solutions that will best suit each group's needs.
Securus obtains revenue through the sale of hardware locator devices and from the recurring revenue of subscriptions utilizing its service. This business model provides an attractive and stable revenue model with high-margin recurring revenue building over time. – less