Prototypical entrepreneurial company. Largely rudderless as Owner/CEO is incapable of delegating any activities that could lead to business growth. Executive leaders are always the smartest guys in the room and, as the growth of the company indicates, is also almost always wrong. This is a devasting combination.
In a multi-billion dollar space, Sentinel is—and will remain—a small-time $25 million company incapable of growing beyond the reach of the owner. While this is nothing new in the entrepreneurial world, it does not diminish the frustration of knowing that the company could (and should) be substantially more.
Leadership will not focus on what could make the company best in class instead, the entire organization is held hostage by the "idea of the week."
No budgeting process whatsoever. No long-term planning of any kind. Nepotism has created a sales team that is held completely unaccountable and is largely ineffective.
The staff remains the most enjoyable part of the job.