The Shoprite brand is one of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage of South Africans consumers.
Since starting out as a small chain of supermarkets in 1979, the Shoprite brand gained valuable experience from selling to the emerging market. Today, the Shoprite chain remains the core business of the Shoprite Group of Companies and its main brand. Over the years it has also become one of South Africa’s most trusted brands. – less