Sure, "The King" may have left the building for good, but Shure Incorporated continues to produce microphones that were good enough for Elvis to use. In addition to an arsenal of microphones, the company makes and sells high-end phonograph cartridges, mixers, digital signal processors, earphones, and wireless systems. Shure's devices are sold through authorized dealers, including Guitar Center and Sam Ash music stores, in the US, Europe, and Asia, as well as online. Sidney Shure began selling radio kits in 1925 under the name Shure Radio Company. His heirs still own the company, which was renamed Shure Incorporated in 2000.
Artist endorsements play an integral role in the firm's marketing campaigns. Pop stars and rock icons that have sung Shure's praises include Alice Cooper, Buddy Guy, Josh Rouse, KC & the Sunshine Band, and Slash.
The company has also been recognized for producing high-fidelity recording gear for consumers amid surging interest in user-generated multimedia content. Shure's most commended product line in recent years has been its PG side-address condenser microphones, which plug into USB ports on computers and feature a built-in headphone jack for zero-latency monitoring and mix control. The microphones are suited for instrumental and vocal recording, and are primarily targeted to performers using a home studio setup.
Catering to the Apple crowd, Shure in mid-2010 introduced its first over-the-ear headphone set specifically designed for Apple devices (including the iPhone, iPad, and iPod). The company expanded its assortment of Mac-centric gear later that year, launching a sound-isolating headset with pro-quality earphones and integrated microphone and remote control. The products are part of Shure's Music + Mobile line. Shure has cultivated a following with Apple users, many of whom use their Macs for recording.
Shure could see an uptick in sales as a result of regulations introduced by the Federal Communications Commission that ban the use of wireless audio devices (such as microphone systems) operating in the 700 MHz frequency band. The FCC said the 700 MHz band was originally used by UHF-transmitting TV stations and over the years was encroached upon by wireless audio systems. The agency said it needed to clear the frequency by mid-2010 to bolster the development of 4G networks and avoid interference with public safety providers' communications. To encourage compliance with the FCC guidelines, Shure offered up to $1,000 to consumers who sent in their old 700 MHz devices (no matter the manufacturer) and bought a new Shure wireless system. The promotion ran during the first half of 2010. – less