SigFig CEO and Co-Founder Mike Sha discusses the company's investment business
Our mission is to build a new kind of investment company: one that uses science and data to help all investors, large and small, invest better. We’re a company that treasures innovation and values beautiful design; one whose DNA is not Wall Street; one which values simplicity and whose team revels in the opportunities created by technology. We are a company that creates transparency in an industry mired with conflicts of interest and hidden fees.
Everyone here at SigFig shares a common goal: to build revolutionary new technology that helps everyday people invest better. We are "shaking up the wealth management industry with significantly lower account management fees, with the potential to draw in much larger groups of investors who don’t have enough money to qualify for high-end brokerage services"(The New York Times). – less