Slingshot created a dedicated group to manage the account, dubbed "Team Texas," which is comprised of Slingshot, Dallas-based creative boutique Belmont Icehouse and international partners.
"We set out to create a one-of-a-kind agency resource for Texas, one with an unmatched knowledge of the State, a deep passion for Texas and the skill to apply next generation thinking about how you sell it," said Owen Hannay, Founder and CEO of Slingshot. " We consider it an enormous privilege to partner with Texas Tourism and are already hard at work on the 2012 campaign."
Slingshot will manage the Texas Tourism business from Dallas and will open a new office in Austin.
The Account was previously handled by TM in Dallas. – less – More from ZoomInfo »