Socialarc specializes in the design and implementation of world-class Social Media Marketing campaigns leveraging our expertise earned by collaborating with innovative leadership brands.
Our strategic planning approach begins with taking a 360° view of the target audience social graph. Where does your customer communicate? Who are their influencers? What inspires & influences them to action? Active listening, using our proprietary technology, forms the foundation for great campaign design and execution.
Socialarc strategies can be simple or multi-layered, achieving such objectives as:
Seeding key messages 1-to-1
Leading conversations that have power and 1-to-many influence
Igniting activation via call-to-action
Enhancing Search Results (SEO)
Building brand awareness
Optimizing and extending social relationships
Building community traffic
Developing comprehensive social media marketing strategies
Nurturing blogger relationships for maximum effect
Need help amplifying a promotional offer? Launching a new product? Want to build off the loyalty of a strong customer base? Ignite "buzz" for an event that requires specialized focus and outreach attention?
The scope of project initiatives we deploy range from brand awareness to direct response; with varying levels of intensity, from short intense "blasts of buzz" within long tail segments to extended conversations over time. This provides our clients with multiple ways to join the conversation that are easy, effective and results-oriented.
Next we leverage our proprietary database to design the right outreach mix, messaging, and contact plan. Each social channel or platform has unique attributes and benefits that, when approached strategically, represent significant viral reach opportunities. These platforms can be leveraged in a variety of intensities & durations to enhance, amplify or strengthen promotional activities and to support other media plans for maximum result!
Momentum mapping is our way of integrating social media outreach for maximum impact. It can be used in conjunction with any type of client or partner initiative, program or objective.
In summary, we target and engage the right online conversations, seed compelling brand content, influence the conversation by leading it with relevant dialogue and activate response by igniting interest through strong call to action messaging! – less–ZoomInfo