Sporting News, a division of Vulcan Sports Media, Inc., is a national leader in sports information and entertainment, reaching some 20 million fans weekly. Positioned as "The Experts' Choice", SN's content is available through a weekly magazine, a radio network (Sporting News Radio) and owned and operated radio stations, its own successful web site (SportingNews.com) and online content appearing on FoxSports.com, mlb.com, MSN.com, Yahoo! Sports and other leading websites. Additionally, the company operates the category-leading sports book publisher, and is engaged in various wireless and iTV initiatives. Sporting News is the nation's original sports publication, having debuted in 1886.