Limitless Opportunity to Learn and Grow
Associate Director- Pearle Vision/Sears Optical (Former Employee) – Chicago, IL – September 18, 2014
Starcom was where my career began. The people were extremely smart, the client roster was made up of category leaders and the agency was a pioneer in media planning + buying across platforms.
I learned how to pitch new business, to build strategic media plans, to negotiate efficient + impactful media buys, how to interact, serve and serve our agency clients, to present to clients and partners with style + clarity that engages people. The foundation of who I am today was built at Starcom.
Management through the agency made sure they shared their knowledge with their peers, managers and subordinates. They fostered team work and demanded that everyone took the time to grow, be creative and experiment.
My coworkers were fun to be around. They were equally smart and talented. They were willing to help if needed or not. And I was able to craft some long relationships from working with these talented people.
The enjoyable part of my job was working on different projects, building strategic media plans for top clients, presenting to clients or upper agency management, negotiating media buys with efficiencies, learning and engaging in different media platforms [Linear, Digital, Mobile, Social, etc]
The hardest part was the low compensation because of agency demand in the marketplace. And not enough time to get exposure to some of the more high profile projects or accounts.
New business pitches, strategy + buying media, coworkers