The Interactive Producer provides technical solutions and implements web based projects for organizational service lines and interactive initiatives. This experienced professional is responsible for the development, digital content, and interactive functions (including analysis) of the corporate website, affiliated sites, landing pages, micro sites, patient and physician portals, mobile and social media applications. The individual serves as a subject matter expert in producing digital assets that result in a high quality user experiences among various digital platforms which increases traffic, conversions, awareness and volumes.
Education and Experience
Bachelor degree, marketing concentration is a plus
5+ years of interactive, web development and marketing experience
Interactive strategic planning, activation, project management and analytical skills
Additional Skills, Competencies and Qualifications:
Strong knowledge of SiteCore CMS is preferred.
Proficient with graphic design and web authoring tools, such as Adobe Photoshop and
Dreamweaver (or equivalent).
Expert skills/knowledge in web development.
Experience in social media, email and search (SEO/SEM) marketing strategies – specifically Google Analytics.
Fluency in database management (CRM) programs.
Fluency in desktop and mobile platforms is required.
Develop best practice user interface design landing pages.
Ability to develop robust service line-related content (written, static and video) by working with internal teams and external resources.
Overall understanding of online advertising – display, search, social – planning, negotiating, purchasing and evaluating performance.
Advanced analytical skills to analyze performance metrics and identify optimization opportunities.