I worked as part of a collaborative SEO and SEM team increasing dealer website efficiency following the current trends in consumer search behavior. Multitasking was a must in this position as I had 23 dealerships in which I was responsible for writing and implementing all web based content.
Wrote press releases in support of sales event and field marketing initiatives.
Our team consisted of four people in the corporate office. We worked well together to ensure all marketing activities and launches were designed, implemented and successful campaigns. Monitored said activity via Google Analytics.
The hardest part of my job was working with the third party advertising agency. They handled creative design and would send graphics that were not in teh correct format or did not portray the message dealer principles were intending to portray. We would go through four to five revisions with the agency on creative and this would place the team under a very tight deadline as we typically would not receive final native files until the day of a launch.