Company is suffering, due to the volatility of retail and specifically, more and more consumers switching to smartwatches (apple watch). There is no accountability or owness that is taken from corporate, Switzerland, and incompetent head of retail. Blame is placed on the teams. It's torture to hear this everyday and every impromptu conference call. We're thinking short term and swatch will be its own demise within the next 2-3 years, and no one to blame but the "executives" who didn't continue to push for innovation, invest towards stronger marketing, and overall outdated store layouts.
Continue to place blame Swatch. If you believe you will fire or push strong employees out of the company because they're the reason, and you'll get stronger leaders...you're misguided.
blithely unaware and delusional Head of retail and Brand Manager