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Swiss Watch International

About Swiss Watch International

With over thirty years’ experience, Swiss Watch International “The SWI Group” is an award winning innovator in the watch industry and one of the biggest distributors in North America. Through sheer determination and a strong work ethic, the company has grown exponentially. At the core of the SWI success is the Swiss Legend Brand, it – more... is a brand with a history. Swiss Legend watches have been in production for almost a decade with its own identity and style. At the very core of the Swiss Legend design philosophy rests our commitment to stylish, distinctive timepieces that harmoniously balance cutting edge style with old world precision and accuracy that are meticulously crafted to exacting standards and feature the highest quality Swiss Movements. Combine this with hundreds of styles, materials and functions, and you have a watch collection that offers unparalleled quality, variety, style and functionality.

The SWI Group currently manufactures and designs luxury goods in factories throughout the world and either owns or exclusively distributes such watch lines as Swiss Watch International, Invicta, Lucien Piccard, Swiss Legend, Kenneth Jay Lane Timepieces and their new Red Line / a_line brands.

Always looking for new opportunities, The SWI Group is now expanding further into the luxury goods market with exciting results – particularly with their ever expanding portfolio of retail websites such as,,,,, and with a nightly television show that airs on DirectTV, the SWI Group is poised for continued growth. – less

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