A: Tapjoy offers a new concept in application promotion - the Pay-Per-Install. You decide how much you want to pay per install. This is different from cross-promotion and different from the pay-per-click model that is offered by certain ad networks. What's most exciting about this is that we advertise your app across our network of games on mobile and through offerpal's network on facebook, myspace.
Q: Why is a Pay-Per-Install better than other promotion options?
A: Users are given a reward when they install - a virtual good or virtual currency points. These are great incentives for users to click on your apps - they are much more effective than a simple ad or cross promotion. Moreover, Pay-Per-Install are ROI positive, particularly for paid apps - and there is no limit to how many users we can drive to you. More on this in our blog (www.tapjoy.com/blog). – less–ZoomInfo