Built and managed targeted online radio campaigns for clients including creative copy composition, campaign set up, targeting strategy, tracking, reporting, and optimization
Gathered insight from campaign data and applied findings to future client campaigns
Drove sales of ad inventory by contacting warm/cold leads including small to large sized companies as well as media agencies.
Utilized CRM system to track all incoming leads and develop close relationships with clients and agency contacts in an effort generate sales and repeat business
Worked with affiliate network platforms to generate additional revenue streams by trafficking display banners using Targetspot’s Network of stations