Cannondale Associates wants its customers to know their customers. The company provides market research and marketing consulting services, primarily to packaged goods manufacturers. Cannondale helps their clients, who sell manufactured products to grocery stores, drug stores, and other retailers, identify and capitalize on consumer behavior. The company's consulting services include category management, trade spending, organizational design, and channel development. Research offerings include industry surveys, benchmarking, trend identification and analysis, and store testing services. It is a part of the Kantar Retail unit of The Kantar Group, the market research division of advertising giant WPP Group.
The company's key products include RichMix (software providing product mix analysis), Midas (trade spending analysis), and ShopperGenetrics (analytical database tool giving clients more insight into predicting consumer behavior).
Cannondale Associates operates offices in Connecticut and Illinois. – less