The AIM Group, formally known as the Advanced Interactive Media Group LLC, is a virtual team of consultants in interactive and traditional media, founded by internationally known industry analyst Peter M. Zollman.
We work with newspapers, dot-coms, broadcasters, ASPs, software vendors and corporate clients to help develop successful interactive-media – more... services. Our focus is the intersection of interactive media and traditional media like newspapers, broadcasting, yellow pages and magazines. We work with our clients to develop successful, real-world businesses, and spend our time on practical issues and immediate concerns. But we also keep long-term concerns in mind, carefully balancing the present and the future.
Our areas of expertise include:
Paid content on media sites
Sales of print subscriptions online
Digital editions of newspapers and magazines
Registration at news and media Web sites
Behavioral targeting of advertising
New advertising models, including pay-per-click and pay-for-performance advertising
Local search and its implications for retail and classified advertising
Local search as a tool for publishers
Digital display ads
Adding e-commerce elements to traditional advertising
The growing need for video content on media Web sites
Using e-mail as a marketing tool, traffic builder and advertising delivery vehicle
We deliver must-have competitive intelligence and analysis. We study interactive media closer than almost anyone else, and bring an educated, intelligent outside perspective to your company that few people can offer.
Our services include:
Strategic planning sessions and workshops
Public and proprietary speeches and presentations about interactive media
Sales training and outsourced vendor training
Pricing and packaging support
Product development, improvement and launch
Selling print subscriptions online
Competititve analysis
Affiliate and prospect analyses
Affiliate / prospect perception studies.
The AIM Group is affiliate with Classified Intelligence LLC, the world's leading analysts of the classified advertising field. Click here to see a partial list of our current and former clients. – less – More from ZoomInfo »
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