The B Team is a plan with a single purpose: to make business work better.
How? By shifting the focus from just financial gains, towards environmental and social gains as well.
The B Team will achieve this vision by dividing our agenda into Challenges, each led by a B Team business leader, which will empower and enable businesspeople around the world to transform how business is done.
Our founding leaders are Sir Richard Branson (founder of Virgin Group and Virgin Unite) and Jochen Zeitz, (Director of Kering, and Chairman of the board’s sustainable development committee). The B Team has been incubated by Virgin Unite and co-founded by entrepreneur Derek Handley (our inaugural CEO) alongside a supporting community of partners, ensuring the independence to focus solely on what is best for people and the planet. – less