The BA Group (BA) is an established outsourced credit union marketing agency based in Northfield, MN. BA specializes in serving credit union's with asset sizes between $50,000,000 and $500,000,000 and with marketing departments with one to four staff members, who require expertise in marketing strategy, planning and execution.
BA can, and has, operated as a stand alone marketing project provider (newsletters, website copy, one off campaigns) to a fully outsourced credit union marketing department. BA currently maintains 10 credit union clients, in varying scope, nationwide.
BA is owned and managed by Amy and Terrill Herbig, a husband and wife team. BA currently has five full time employees and a nationwide network of credit union vendors, that allow BA to function as a fully outsourced credit union marketing department.
BA's main services include, but are not limited to:
Marketing Strategy Sessions
Marketing Plans, Budgets
Marketing/Advertising Project Management
Website Design, Content
Brand Development (Logo, Fonts, Color Palettes)
Newsletter, Annual and Board Report Development and Design
Media Planning, Buying and Management
Advertising Script Writing, Storyboarding
Vendor Management – less