Deputy Director of Communications
The Center for the Next Generation - San Francisco, CA

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Communications Team - Children and Families Program


The Center for the Next Generation is a nonpartisan strategic communications nonprofit organization that supports programs and policies that benefit the Next Generation of young Americans. Driven by high-quality research and data, Next Generation uses targeted communications to drive the development of an advanced energy economy and to build support for ensuring that America’s young people grow up healthy, are properly educated and well-prepared for the workforce. Next Generation believes that these are the keys to a stronger, more prosperous America.

The Center is seeking a seasoned communications professional to join the communications team as Deputy Director of Communications and Campaign Manager for “Too Small to Fail,” a major initiative of Next Generation’s children and families program. If you have demonstrated experience in political or issue campaign management, advertising or social marketing; a strong background in children and family policy or related social issues; and a hunger to use your creative and managerial skills to improve conditions for children and families in the U.S., read on.

The Work of the Communications Team

The Communications team, led by Matthew Lewis, oversees all communications activities for the Center, including corporate communications, digital strategy, media partnerships, and programmatic communications. The Deputy Director of Communications will support the team in all of these activities, with a primary focus (75%) on managing the Too Small to Fail campaign.


The successful candidate will be a highly creative, politically savvy communications professional, with a high degree of fluency in traditional and social media campaigns. The position entails extensive project management and requires an individual who can work as a team player in a small, evolving non-profit organization. Most importantly, you'll need a track record of starting or running big, bold initiatives – and the entrepreneurial spirit to lead a brand-new, national public education, social marketing and communications campaign.

The ideal candidate will be a self-starter, able to work under pressure and maintain a sense of humor and perspective, be a confident and polished public speaker, creative thinker and be looking for an opportunity through hard work that will take their career to the next level.

Key Responsibilities

  • With input from Next Generation’s executive team and outside consultants, direct “Too Small to Fail” – a multi-year, national campaign focused on building awareness about the issues facing America’s kids;
  • Oversee campaign budgets, expenditures and distribution schedules;
  • Working with the Director of Communications, manage all related media activities for the campaign, including drafting/production of press materials, pitching reporters, and supporting development and release of new research reports by program staff; represent the campaign to external audiences;
  • Work with the Director of Communications, the Director of the Children and Families program and Next Generation’s President in developing and implementing media partnerships with major media outlets, including existing partnerships with Parents magazine and the Washington Post Live;
  • Help design and manage public appearances for “Too Small to Fail” spokespeople, including Next Generation Board Members;
  • Monitor policy/news/private sector developments & identify opportunities for new research/creative products that advance the campaign’s key messages;
  • Manage multiple outside vendors to oversee creative development, communications, web / social media; research and other aspects of campaign implementation;
  • Coordinate activity and communications surrounding campaign development including timelines, call reports, meetings, etc.
  • Work closely with Children and Families team to develop goals for the campaign and implement new strategies to impact public policy, private sector action and personal action;
  • Develop and implement a campaign evaluation plan, and make recommendations to improve campaign impact;
  • Support the Children & Families team’s other projects;
  • Maintain kids and families elements of Next Generation’s corporate materials and internal communications, including website, newsletters, blogs, etc.
  • Manage a small team of junior staff, interns, and consultants.


  • Bachelors degree; advanced degrees in business, marketing / communications or social science discipline welcomed;
  • Minimum five years experience in communications, marketing and promotions, new media, political or public education campaigns or comparable experience required;
  • Passionate about the issues that affect children and families in the U.S.; working knowledge of related policy, though expertise strongly desired;
  • Evidence of exceptional project management, teamwork and leadership required;
  • Highly organized and efficient with time;
  • Excellent writing, presentation, and production skills, with demonstrated ability to work with and oversee outside creative teams; experience drafting op-eds, issue briefs, and executive summaries a must;
  • Digital production skills a strong differentiator;
  • Ability to coordinate and manage complex and multi-faceted projects with outside partners and under tight schedules.


Sound interesting? Then apply! In addition to your resume, please provide a cover letter explaining why you are a good fit for the position, a short (1-2 page) writing sample and three references. Please send these materials in one PDF and refer to “Deputy Director of Communications” in the subject line.

The Center for the Next Generation is an Equal Opportunity Employer

About this company
The Center for the Next Generation is a nonpartisan strategic communications nonprofit organization that supports programs and policies that...