We started with a simple idea: Bring celebrities and their fans closer together, for charity, and for just a simple $5 donation! It would be an opportunity of a lifetime for fans, and a chance for the celebrity to use their time for a good cause.
We believe in the power of one person to make a big difference. It's the power of the micro-donation. The power of a lot of people giving small amounts which adds up to a huge positive force for good.