The Doctor’s Channel Online Marketing Manager will lead online and social marketing initiatives for The Doctor’s Channel (www.thedoctorschannel.com), a video-centric website that brings medical and scientific information to doctors and other health care professionals in a short, interesting, and concise manner.
The Online Marketing Manager will envision, develop, and execute online and social marketing programs and strategies with a focus on metrics and measurable outcomes. The Online Marketing Manager will be responsible for channels including email marketing, social media, display advertising, SEO, and paid search
The Online Marketing Manager will work closely with senior management and our clients to develop winning strategies and deliver regular progress reports.
The ideal candidate has experience growing an online subscriber base of health care professionals, has knowledge of health care community outreach, and is familiar with Continuing Medical Education programs.
Prerequisites for success in this position include exceptional verbal and written communication skills, experience effectively managing multiple simultaneous projects/campaigns, and a strong desire to contribute to the overall advertising and promotion of The Doctor’s Channel.