Whether your heart belongs to a Fluffy or a Duke, Hartville can serve your pet insurance needs. Its Petsmarketing Insurance.com Agency subsidiary markets and sells health coverage for household pets across the US on behalf of insurance underwriters. Another unit, Hartville Re, provides reinsurance for pet health policies. Petsmarketing's products cover only cats and dogs, but range from the basic (illnesses, injuries, and neutering) to the deluxe (long-term and chronic illnesses, dental cleanings, and vaccinations). Proving itself no mere runt, Hartville insures over 60,000 pets and has been in business since 1997. The company sells its products by telephone and online.
Through investment companies Islandia and Midsummer Investment, director Michel Amsalem controls about 57% of the company's stock.
The company has been focusing on effective marketing campaigns to boost its customer count, partially through branding agreements with pet organizations like the ASPCA. Hartville doubled the number of pets covered by its marketed insurance products during 2007. – less