Social Media Community Manager
The Los Angeles Unified School District (LAUSD) - Los Angeles, CA

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Overview

  • The Social Media Community Manager (“SMCM”) will raise awareness in the digital sphere of the Los Angeles Unified School District (“LAUSD”) and its activities.
  • Ideal candidate will have familiarity with the LA school system and how it operates.
  • SMCM will work closely with the Los Angeles Fund for Public Education on related activities supporting the LAUSD.

Responsibilities

Management of social media presence and content creation on all platforms.

  • Content Creation: Writing short blog posts and other communications (video, digital media, etc.) for online/social media channels.
  • Social Media Outreach: Creating, managing and growing our online community.
  • Field Reporting: Attend LAUSD events in the field (schools, etc.). Write short posts, post photos and videos on the event to capture the moment.
  • Technology/Social Media Knowledge: Current social media tools, trends, and techniques (i.e., Facebook, Twitter, LinkedIn, YouTube, Blogs, etc.); Social listening tools such as TweetDeck and Google Alerts; Microsoft Office and/or Mac OS X applications.
  • Blogger Outreach: Identify, reach out, and cultivate relationships with relevant bloggers.
  • Strategic Planning: Creating strategic marketing/communication campaigns and community-outreach strategies to engage the community and businesses. Some campaigns will be to promote philanthropic involvement in public education via social media sponsorships.
  • Online Management: Help manage the information posted on our LAUSD website to highlight District programs and events to ensure consistent communications.
  • Collaboration: Close liaison with other parts of the organization to help “integrate and educate” on social effort.
  • Capacity Building: Working with other parts of the organization to advise their social media efforts.
  • Productivity Reporting: Will report on effectiveness of social media programs and implement improvements as required.
  • Photo/Video Production: May conduct photo and video shoots and assist in the managing photo and video resources.

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