Managed marketing communications and trade media relations for many of the company's business units
Served as strategic marketing communications lead for business segment. Provided supplementary market analysis to commercial managers, assessed business goals, and developed outreach and sales support programs. Served as primary contact for public relations agency.
Implemented tactical elements for broad-based marketing communications campaigns; managed projects from inception to
completion by collaborating with internal communications project managers, creative and production teams, as well as
Helped implement corporate re-branding & communications initiative around (2000) company vision, “Fluid Technologies for
a Better WorldTM” and 75th anniversary celebration
Pioneered and developed inaugural comprehensive corporate public relations function, including phased strategy,
processes, team structure, company and products positioning and infrastructure for sustained media relations discipline
Championed proactive and global, corporate-wide media relations program in support of 15+ business groups, including
period of integration following acquisition of Noveon International, Inc.
Crafted messaging and trained spokespeople for interviews with consumer and trade media
Wrote and edited feature stories, bylined articles, case studies and news releases, as well as other press materials
Cultivated and maintained relationships with the press; pitched and placed stories that strategically complemented
commercial and sales efforts of business groups