The Mercury listens to, learns from and leads the Tasmanian community by providing readers with a major forum for debate. The lively, balanced and often provocative coverage of the Mercury provides essential reading for Tasmanians and, while proud of its links with local history, the Mercury embraces new challenges on a daily basis. It has an ongoing commitment to developing sections to suit the changing lifestyles of Tasmanians and deliver to advertisers specific target markets.
The Mercury is Tasmania's largest-circulating daily newspaper. Based in the largest population centre, Hobart, the Mercury reaches 68 per cent of Hobart and the southern region through the week and a massive 79 per cent on Saturdays. – less