Typically, the day starts with a meeting to review daily tasks and forecast of the week. Creative director reviews work done by designers and I review deadlines and deliverable due for execution. I manage various accounts to ensure that the projects are on track, clients are aware what we're doing and if it's to their liking.
I'll also review our accounts to flag dormant and near-lapse clients to review their commitment to us -- getting new projects from clients and making them spend more advertising dollars with us.
I've learned that apart from my own skills, it's really important to know people. The ability to communicate to people makes a lot of difference when it comes to getting tasks done. For example, clients who I can't access become a warm lead when I'm introduced by someone close to them. This makes selling and convincing them a whole lot easier.
I work very closely with the Creative Director and co-manage a team of designers. While the designers have their vision of the project, the clients have their own interpretation as well. My role is to bridge the difference to make sure we deliver what the client (truly) wants and work with the Creative Director to ensure that we're constantly on track and produce quality work.
The hardest part of the job definitely stems from the diversity of work that we encounter because clients come from a diverse background -- it can be property developers now, luxury brands next and an engineering company later. Not only do I have to be aware of the trends and styles pertaining to the trade, I also have to educate myself on the competitors and marketing trends of individual trades. The nature of the job can also result in irregular work hours as there are projects that I have to deal with counterparts in US/EMEA regions.
The best part of the job is when I see a project through end to end and clients praise us for a job well done. And most definitely the reward of sleeping peacefully after a project is something I treasure.