Menasha Packaging wants you to have your cake and carry it, too. Cake circles and boards and deli boxes are just a few of the products designed and manufactured by this corrugated package maker. The largest of Menasha's three operating units, Menasha Packaging produces a slew of specialty packaging as well as point-of-purchase retail aids, such as displays, paperboard and paperboard substrates, protective cartons, and commercial printing products. Menasha Packaging also offers consumer goods manufacturers structural and graphical design services. Via sister business Cortegra, it provides packaging and services to healthcare markets. The company operates about two dozen corrugated container plants in the US.
Under its parent's direction, Menasha Packaging is evolving from solely a packaging converter to a service network-based business, providing consumer-product-goods companies not just specialty packaging but printing, brand management, and other merchandising supply chain services. It has had to weather a slump in demand for corrugated products and an exodus of major customers who have themselves sought cost efficiencies in developing regions.
To tackle these challenges, Menasha Packaging has focused on health and beauty consumer products -- industries with significant operations located within Menasha's geographic reach. The company has also worked to implement new technologies and production systems that enable it more quickly respond to the mercurial retail market. In late 2010 it announced a $4.2 million expansion to its Hartford, Wisconsin facility, which produces packaging and graphic displays.
Menasha Packaging's president Michael Waite is part of an executive management team that leads the parent company's operations. Former Menasha Corp. president and CEO Arthur Huge retired in 2009. – less