Marketing Development Manager
The Fedeli Group - Independence, OH

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Job Requirements:

The marketing development manager will be responsible for coordinating existing marketing initiatives while developing new generation approaches to assist in the growth initiatives of the company. This role includes both tactical and creative components.

  • Manage prospect client data bases, including profile development and research
  • Identify prospective clients based on marketing research
  • Manage a client nurture process
  • Work with senior leadership to develop marketing strategies around market niches
  • Creation of marketing content – online and print
  • Assistance in designing and creating sales presentation materials
  • Creation of high quality presentations using PowerPoint and other software tools
  • Coordinate mailings (electronic and physical) to clients and prospects
  • Facilitate and participate in the development of website and social media content and strategies
  • Coordinate and organize Fedeli Group client events
  • Work with outsourced vendors/consultants in the facilitation and completion of marketing projects
  • Work with industry partners and centers of influence on developing cobranding / co-marketing relationships

Core Skills:

  • An understanding of marketing; including branding, market positioning, and niche development
  • Experience with website content management, content development, and social media
  • Thorough, organized, and a proven ability to take complex projects to completion
  • Demonstrated ability in presentation design
  • High level of empathy; the capacity to recognize, understand, and relate to the perspectives of clients and associates
  • Excellent communication skills, both verbal and written
  • Experience in business research
  • Proficient in Microsoft Office product suite
  • Bachelor’s degree required, preferably in marketing or similar major
  • Three to five years of experience in a marketing position