Demand Generation Associate
TradeStone Software - Boston, MA

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Company Information:
TradeStone is the market leader in providing Merchandise Lifecycle Management enterprise software technology for retailers and brand manufacturers.

Retailing is driven by inspiration, whether it is Private Brand, Global Brand, or Store Brand. At TradeStone we're just as inspired to design and deliver the tools that help retailers and their suppliers turn their inspirations into brands people love.

Building a great brand is about delivering consistent quality using responsible and ethical business practices. It's about bringing together collections of merchandise from around the world at the right place and time. It's about communication, collaboration, and coordination. In short, it's about turning inspiration into reality. Quickly. Efficiently. Profitably.

That's our vision, but more than that, that's who we are. Our company is made up of people inspired by the challenges that face today's retailers, brand manufacturers and suppliers.

We are looking for talented people who are creative, passionate about retail and brands, and results-driven to join our team.

Position Summary:

We are looking for a demand generation specialist to support TradeStone’s global sales and marketing activities. This position will focus on evangelizing TradeStone across multiple sales and marketing platforms including, telephone, social media, email campaigns, webinars, and events with the clear focus on market awareness, sales, demand generation, and lead generation/qualification..

Key Functions and Responsibilities:

-Supports sales demand generation activities including:
-Cold calling, minimum of 100 phone calls per week
-Creation of mass lead generation campaigns
-Creation of targeted and personalized campaigns
-Phone follow up on qualified leads and inbound leads
-Maintain social media presence related to demand generation
-Maintain contacts in salesforce.com.

Required Qualifications:

-Bachelors degree in Business, Marketing, or Communication
-Highly organized, creative and able to take direction
-Comfortable handling large amounts of inbound and outbound calls
-Excellent written and verbal communication skills
-Experience or familiarity with consultative sales process
-Experience with automation systems such as Salesforce.com, Marketo a plus!
-Experience with design tools, Photoshop, Illustrator a plus!
-Relevant work experience in enterprise software or technology
-Passion for retail and brands
-Foreign languages a plus

Position will be based in our Gloucester or Boston office


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