Customer Marketing
Tradesy - Santa Monica, CA

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We are looking for a focused, customer lifecycle marketer to own engagement, conversion, and retention marketing programs across all channels. You will develop strategies and deploy campaigns that engage across all communication channels. By analyzing user behavior, you will increase platform listing and shopping. Must be data driven with a respect for brand that thrives in a fast-paced startup environment. Join the team that Richard Branson and Kleiner Perkins fell in love with, and work on the website that’s a beloved secret of millions of women across America.

RESPONSIBILITIES

  • Maximize every user touch point across all conversion channels for accuracy, consistency, and performance through regimented testing practices
  • Continuous analysis of performance identifying opportunities for improved results
  • Define, create, and optimize compelling marketing campaigns from conception to creative development to execution to ongoing refinement
  • Launch lifecycle programs that nurture and convert prospects while engaging and retaining customers through cross-channel integrated campaigns
  • Own email, conversion, and retention performance while managing our house file, cookies, and their health
  • Work cross-functionally to develop, launch, and promote new products to internal team, prospects, and customers
  • Collaborate on content marketing strategy to engage, delight, and convert key customer segments

REQUIREMENTS

  • Bachelor’s and/or Master’s degree in marketing, business, or related analytical field
  • 5+ years relevant marketing experience, managing lifecycle programs and related vendors
  • A love for testing strategies and execution
  • Tenacious, self-starter who is able to work independently with a velocity bias
  • Successful record of creating, executing, and owning new marketing strategies
  • Implement processes to enable scalability and enhance efficiency
  • Ability to thrive in a fast-paced start-up environment
  • Positive attitude and a great sense of humor who looks at problems as opportunities
  • Strong analytics and Excel experience
  • Love of dogs is a strong plus

Indeed - 30+ days ago - save job - block
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