Trek Bicycle's mission is to build the best bikes in the world. The company is a top designer and maker of high-end bikes, which it sells through independent specialty bicycle shops worldwide. Trek makes mountain, road, town, children's, tandem, police, and BMX bikes under brands Trek, Gary Fisher, and Bontrager. It also makes electric-assist bikes that allow riders to go farther and faster, as well as eco-designed bikes made using low-impact manufacturing and recycled parts. Trek customers pay top dollar for innovations in racing geometry, smooth suspensions, and custom paint. In addition to high-performance bicycles, the company sells technical gear and clothing.
Trek Bicycle designs and develops its bikes either at its worldwide headquarters in Waterloo, Wisconsin, or at its European design facility in the Netherlands. The manufacturing of its bikes takes place in the US and Asia (under Trek oversight), with select town bikes assembled in Hartmansdorff, Germany.
Sales and Marketing
Trek Bicycle began as a US company but today it sells its bikes around the world through about 1,700 dealers in North America, subsidiaries in Asia and Europe, and distributors worldwide.
Trek Bicycle was founded in a Wisconsin barn in 1976 by the late Richard Burke. His son John continues to run the company.
The company's mountain bike team was co-sponsored by Volkswagen for more than a dozen years through 2008; Trek's police bikes are used by the US Secret Service. – less