True North Custom Publishing, LLC, a leader in the custom publishing industry, is driven by one mission: To contribute to the success of our clients. Since 1998, True North has been adhering to that mission, and has grown from a small agency publishing a handful of healthcare magazines to a full-service custom publishing company. Today, True North publishes more than 250 magazines and newsletters annually in myriad industries, including health care, wellness, education, computers and technology, and human resources.
In 1997, the company's principals became founding members of the Custom Publishing Council (CPC), a division of the Magazine Publishers of America (MPA). The organization's mission is to increase the awareness and to promote the efficacy of custom publishing as a viable component of the marketing mix.
True North is dedicated to meeting the objectives of our clients and the needs of their customers through effective custom publishing. Our unique TrueCustom® workflow process delivers a custom publishing experience that is effective, easy to manage, and measurable. Our strengths are people and creativity—True North brings powerful capabilities to marketers seeking to deepen relationships and strengthen brand loyalty.
The term "true north" is a navigational term used by pilots and sailors to determine bearing and heading while in motion. We selected the name True North for our company because navigation is in many ways similar to marketing. We see the craft of marketing as a journey, and the destination of any marketing program is success. In much the same way that navigators adjust their course to true or magnetic north, smart marketers monitor the progress of their marketing and communications efforts. They then make adjustments to the course of the program based on real-time input—correcting and adjusting for optimal results. – less–ZoomInfo