Truth Initiative® is dedicated to achieving a culture where all youth and young adults reject tobacco. We speak, seek and spread the truth about tobacco through education, tobacco control research and policy studies, and community activism and engagement.
Our CEO and President, Robin Koval, sought out a space that would reflect the organization’s tobacco prevention goals and its core values of courage, curiosity, collaboration and commitment. “We are a creative team with a life-saving mission,” Koval said. “Now, we are working in an open and collaborative atmosphere that speaks to how and why we are inspiring and engaging youth and young adults to make this generation the one that ends tobacco use.”
Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.
We’ve helped bring teen cigarette use down from 23 percent in 2000 to 7 percent in 2015. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.
Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories. – less