Fast paced and creative workplace
Marketing Event Coordinator (Former Employee) – Verona, NY – February 6, 2013
As a part of the casino's marketing team, on a daily basis I'd need to review gaming revenue and individual players drop to determine the effectiveness of events and promotions or the need to increase advertising and trip incentive. Based on planned events for the fiscal year and impromptu pop-up revenue driving events, I'd oversee each event and promotion from start to finish. This would include meeting with upper management to identify each events marketing goal, brainstorm creative/inventive ways to achieve goal, facilitate any required advertising, invitations, social media or direct mail, take incoming event RSVPs and requested accommodations, prepare are all aspects of event such as: budgeting, guaranteeing location, décor, F&B, vendors, reward incentives, gifts, contract review and execution, hired staffing, onsite management, and post event reviews. In order to continually achieve the large volume of creative events held annually, Turning Stone employs a friendly, hard working staff that works together to make Turning Stone Resort Casino a Central New York destination location.