Search Engine Optimization Specialist (Amherst, NY)
VOCAL Technologies, Ltd. - Amherst, NY

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We are looking for self-motivated candidates to be responsible for the optimization of our website content for maximum visibility and ranking the major search engines.

SEO Responsibilities

  • Develop and implement SEO to ensure that traffic and ROI goals are met and exceeded
  • Optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy
  • Link Analysis: including opportunities, broken links, redirects, cross linking
  • Improve inbound linking
  • Conduct competitive analysis in order to learn from competition
  • Monitor day-to-day activity in order to optimize keywords and ads
  • Provide recommendations for landing page updates in order to better integrate with keyword campaigns

The candidate qualifying for this role will possess the following required skills:

  • 3+ years experience in search engine optimization and working on websites
  • Proven success in raising website visibility in the Google search engine
  • Proven track record of ranking and maintaining target keywords on the number one spot in Google
  • Clear understanding of Google Algorithm updates and how they alter the landscape
  • Experience with analytics/reporting tools such as Google Analytics
  • Experience with leading search engine ranking, traffic and analysis software
  • Experience with social media marketing
  • BS Degree in Computer Science, Engineering or Information Technology required
  • Demonstrated ability to manage details, efficient work habits, and overall flexibility
  • Self-starter approach to work, with a desire to consistently meet and exceed objectives and take on more responsibility
  • A self-starter with an ability to work in a fast paced, dynamic environment
  • Should be familiar with HTML and JavaScript
  • A background in online marketing and/or website development is preferred

VOCAL Technologies, Ltd.
In the Commons, at State University of New York at Buffalo
520 Lee Entrance
Suite 202
Amherst, NY 14228


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