Valassis Communications, Inc. (Valassis) is a media and marketing services company, offering reach and scale to more than 15,000 advertisers. Its portfolio of products and services delivers value on a weekly basis to over 100 million shoppers across a multi-media platform, in the mailbox, in the newspaper, on the doorstep, in store and online. The Company operates through four segments: Shared Mail, Neighborhood Targeted, Free-standing Inserts (FSI), International, Digitial Media & Services. In January 2008, the Company launched RedPlum, its consumer brand, across its portfolio of offerings. In conjunction with the brand launch, Redplum.com was introduced in the marketplace on January 3, 2008, extending the Company’s print advertisers’ reach online and offering consumers national and local deals.
(Source: 10-K) – less–ZoomInfo