ValueClick, Inc. is an online marketing services company. The Company sells targeted and measurable online advertising campaigns and programs for advertisers and advertising agency customers, generating qualified customer leads, online sales and brand recognition on their behalf with online consumers. ValueClick’s customers are primarily direct – more... marketers, brand advertisers and the advertising agencies that service these groups. The Company generates the audiences for its advertisers' campaigns primarily through networks of third-party Websites and other online publisher partners. The Company derives its revenue from four business segments: Media, Affiliate Marketing, Comparison Shopping and Technology. In October 2008, the Company announced the divestiture of two assets: AdVault software suite of production, financial, and offline media planning and buying solutions for advertising agencies, to MediaBank, LLC, and the sale of its inkjet e-commerce business. – less – More from ZoomInfo »
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