Valvoline International helps the Tin Man get loose, the squeaky wheel get the grease, and your car flip its odometer. The lead company of Ashland's Consumer Markets Segment (CMS) it produces all manner of automotive lubricants and fluids, motor oil and transmission fluids being only the most ubiquitous. Valvoline International operates worldwide. CMS sister company Valvoline Instant Oil Change operates more than 860 Valvoline centers across more than 40 US states. It also offers automotive cleaning products under the Eagle One brand name.
Valvoline International operates in more than 100 countries worldwide. In 2011 Valvoline Instant Oil Change operated 260 company-owned Valvoline centers and 604 franchised centers across 41 US states, making it the second largest such operation in the nation (behind Royal Dutch Shell's Jiffy Lube).
The CMS segment (Ashland's largest revenue earner in 2011) accounted for 30% of Ashland's total revenues in that year (the same as in 2011). Thanks to high commodity prices and an increase in demand, the group posted improved revenues and income in 2011, thanks to solid growth of its Valvoline Instant Oil Change operations.
Valvoline International has joint ventures with Cummins in a handful of countries -- Argentina, Brazil, China and India. It also has joint ventures with local businesses in Ecuador, Thailand, and Venezuela. In 2009 the company expanded its operations in Europe, North Africa, and the Middle East through new distribution agreements with Al-Shahnan General Trading and Contracting, Societe Lakhal Distribution, and Lubrogamma 2000, authorizing them to distribute Valvoline products to customers in Kuwait, Morocco, and Italy, respectively.
In 2011 the company announced plans to shift its distribution agreements in 10 Eastern European countries to companies which have localized distribution operations, in order to provide better customer service.
In 2012 Valvoline Instant Oil Change moved into Southern California in 2012 when its largest franchisee (Henley Enterprises) acquired the EZ Lube franchise (with 72 outlets).
Valvoline was founded in 1866 by John Ellis, who patented his petroleum-based lubricant. In 1873 the company trademarked the Valvoline brand. A major sponsor of auto racing, in 1895 the company provided the lubricants for the first car to win a US auto race. – less
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