Director of Product Management
VectorLearning - Tampa, FL

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VectorLearning is looking for a Product Management Director to help become part of a growing product management function within the Company, and contribute in a fast-paced environment. The Product Manager will be responsible for product strategy, roadmap planning, requirements gathering, product definition, competitive analysis, sales training, and supporting reseller partnerships for the RedVector brand. RedVector provides online education and training to the design and construction industry. Responsibilities of the role include prioritizing and documenting product requirements, defining and improving the user experience, and working with development teams to deliver innovative features and new content that support the Company’s overall strategy and goals.


  • Create functional, product and marketing requirements and specifications, prioritize features, build consensus, facilitate communication, and coordinate product schedules with a variety of internal teams including: software development, content, sales, marketing, customer support, executives, and others
  • Review customer service call logs, create customer surveys, and conduct customer interviews, usability studies, and focus groups to identify and prioritize product enhancements, and collaborate with the software development team to propose solutions to customer requirements
  • Perform market research to understand target markets
  • Conduct competitive analysis, including preparing feature, content, and pricing comparisons to aid the sales team
  • Identify and prioritize new areas for content development
  • Develop product positioning, pricing, channel, and marketing strategies
  • Help initiate, develop, and maintain reseller partnerships
  • Prepare and conduct sales training
  • Develop and maintain product roadmaps
  • Create and deliver demos for internal and external audiences
  • Identify and attend tradeshow/conference events
  • Develop marketing materials explaining new features to customers
  • Measure and report on utilization of new features post product release


  • Bachelor’s Degree required
  • Five (5) to seven (7) years of experience working in the product management discipline
  • Experience in a technology environment, in Software-as-a-Service (SaaS) based product software development
  • Experience working with a software development team using agile development methodology
  • Experience in the design and construction industry and/or eLearning a plus
  • Pragmatic marketing experience a plus
  • Project management skills, and a history of strong working relationships with cross functional teams
  • Strong negotiation skills
  • Professional presentation skills and ability to communicate effectively at all levels
  • Team player, able to quickly develop internal relationships

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