About Vertive
Vertive, Inc. was founded in 2003 to provide search engine marketing consulting and affiliate marketing services. Company founder, Steve Schaffer, now a thought leader in the performance marketing industry, began working as a search engine marketing consultant in Northern California in 2002.
Vertive's initial foray into affiliate marketing was by – more... direct-linking from search engines to merchant partners. This method proved effective and provided the company with initial success.
As Vertive discovered more about the industry, the company began building specialized technology. The initial focus was on tracking and reporting the necessary data for profitable campaign management. As the company grew the focus moved to building robust websites and a complete platform for performance publishing.
Steve moved Vertive to Austin, Texas, in January 2004. As a graduate of The University of Texas at Austin, he knew Austin's thriving technology hub, fueled by the University, was the right place to develop the business. The company thrived with an influx of top-notch programming, Web design and search engine marketing talent, and soon began building best-in-class Websites that continue to help consumers get the products and services they want. These useful and unique Websites effectively drive transactions (leads and sales) for partners' products and services. Vertive is now a leading partner and top-performing publisher for its network and merchant partners.
Today Vertive publishes more than 25 websites and is a leader in performance marketing. The company has been profitable each year since its inception and is growing quickly. With a lively, professional corporate culture, accomplished management team and strong employees who have years of experience in Web development, editorial and marketing, we have quickly become a top performer in this growing industry. – less – More from ZoomInfo »
Working at Vertive
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