Vi-Jon has been keeping it clean for more than a century. The health and beauty care company makes such products as body washes, deodorants, lotions, mouthwashes, shampoos, and soaps. While it is primarily a private-label manufacturer for national retailer brands, Vi-Jon also develops and markets its own brands, including Germ-X hand sanitizers and Inspector Hector oral care and hand soap products for children. The company's products are supplied to retailers, such as Kroger, Target, and Walgreens, across the US. Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner, grandfather of chairman John G. Brunner. The family-owned firm was acquired by investment firm Berkshire Partners in 2006.
In light of the economic downturn in the US, Vi-Jon has been positioning itself to meet demand for less expensive private-label products as financially strapped consumers trade down from pricier big-brand items. The company anticipates that many consumers will stay loyal to private-label offerings even when the economy recovers. – less