Account Executive
WMFE FM Orlando - Orlando, FL

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Position Overview

WMFE in Orlando, FL, is seeking a determined and persuasive sales professional to join our sales team, selling our media assets including broadcast corporate sponsorship messages and digital ads on our website. This is an outside sales position where successful salespeople retain and grow existing accounts, and develop new business by cold-calling and following a consultative sales approach.

Summary of Corporate Sponsorship Sales

Daily life for an account executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. An account executive is expected to make cold-calls to decision makers at local and regional businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their businesses. The position also involves working with advertising agencies, utilizing effective negotiating skills and proper servicing.

Requirements for Corporate Sponsorship Sales

WMFE is a highly regarded community institution in Central Florida and the position requires excellent professional communication, organization, presentation, time-management and computer skills. A successful candidate should have integrated sales experience including digital media, and be equally comfortable selling to a small business or a large agency. He or she must possess the ability to persuade, prioritize effectively and be goal-oriented. The position requires 3 years of media or marketing-related sales experience and a 4-year college degree.

Company Overview

WMFE is a non-profit, member-supported, community-based public broadcasting company that operates 90.7 WMFE-FM, metro Orlando’s primary provider of NPR programming, and 90.7-2 Classical. Part of the community since 1965, WMFE focuses on providing quality national and local news and programming.

WMFE Offers

  • Medical, dental, vision, disability and life plans
  • 401(k) plan
  • Generous PTO policy
  • Base plus commission and bonus
  • EOE & DFW

Please submit a cover letter and resume when applying for this position.

Keywords: account executive, outside sales, sales executive, AE, salesperson, salesman, saleswoman, media, broadcasting, radio