Marketing Analytics Manager
WNS Global Services, Inc - Atlanta, GA

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Responsibilities:

  • Work with customer to determine consumer marketing opportunities and identify relevant audiences for marketing messages
  • Manage various offshore teams providing day to day direction of the project
  • Deliver design of experiments to test the effectiveness of new marketing tactics and to measure/report the impacts of campaigns and promotions against pre-defined metrics
  • Collaborate with business stakeholders to understand key priorities and challenges.
  • Meet with client to understand and gather requirements around various ad hoc analyses, campaign request
  • Analyze data to support key business decisions
  • Create a project approach and execution plan with offsite analysts
  • Monitor project delivery and manage client communication on project updates
  • Manage everyday deliverables and make necessary changes based on client feedback of process related assignments

Qualifications:

  • Bachelor Degree in business administration or other related field
  • 5 to 7 years previous experience in Marketing analytics with emphasis on database marketing
  • Management of a wide range of analytical projects areas covering business analytics, advanced modeling and reporting
  • Experience in direct and interactive marketing, CRM and promotional strategy
  • Working knowledge of SAS/SQL or Unica
  • Ability to work with clients to ensure successful implementation of recommendations
  • Strong critical thinking and analytical skills
  • Quick learner and flexible work approach
  • Ability to work across a global team
  • Proficiency in MS Office products including databases and spreadsheets
  • Previous experience in travel industry is a plus

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