Director of Marketing and Communications
Wayne HealthCare - Greenville, OH

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Wayne Healthcare
Director of Marketing & Communications

Responsible To: CEO

Definition:
The ideal candidate will have previous experience in marketing and communication; preferably in a health care setting. You will be responsible for the overall marketing and communication plans for the organization. Excellent communication skills are a must. Candidate must possess a passion to serve our facility and community and the flexibility to work with others to achieve our mission.

Education & Qualifications:

  • Bachelor's degree (PR, marketing, journalism, or communications) required. M.A., M.S., or M.B.A. preferred
  • Years of Experience: 3 years of experience in public relations (health care preferred)
  • Must maintain a valid Ohio drivers’ license
  • Knowledge of Microsoft office programs, excellent writing skills, and knowledge of marketing planning.
  • Comfortable with social media and Web communications.

Responsibilities:

  • Lead and manage direct marketing, PR, Adv, on-line marketing, event marketing and internal creative services
  • Manage media, marketing staff and external full service agencies
  • Develop and prepare key messaging and presentation material for senior management
  • Analyze the efficiency and effectiveness of all marketing communication initiatives/efforts
  • Work with local community agencies to generate a positive facility image and encourage referral activities
  • Forecasts, implements and monitors marketing plan and budget under the direct supervision of the CEO
  • Conducts facility tours as necessary
  • Develops and analyzes metrics to assess effectiveness of strategies
  • Conducts ongoing competitor analysis
  • Collaborates with leadership to define and implement marketing strategy.
  • Building and maintaining community relations and networks.
  • Act as advisor to all departments with regard to all marketing needs.
  • Attend seminars, workshops and professional affiliation meetings.
  • Attend meetings and participate on Committees as required.
  • Apply cost effective measures in department’s operations.
  • All other duties as assigned.

Wayne HealthCare is a tobacco free facility. We no longer hire tobacco users.


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