There's another company that says Snap, Crackle, and Pop! But at Weaver it's all Pop! Weaver Popcorn makes raw, already popped, and microwave gourmet popcorns. In addition to its Pop Weaver retail products, the company packages popcorn under the Trail's End name for Boy Scout fundraising, and also offers products for private-label and concession customers. Weaver owns and cultivates farmland in the US and Argentina and grows its own specially bred hybrid corn. With popcorn as its only business, the company produces about 30% of the world's popcorn, second only to ConAgra Foods. The family-owned-and-operated company was founded in 1928 by Rev. Ira E. Weaver.
The company's popcorn is available in more than 90 countries worldwide; its US retail customers include ALDI, Dollar General, Publix, and retail giant Wal-Mart Stores. Supplying one-third of the US's concession-stand market with raw popcorn, popping equipment, support programs, promotional kits, and training materials, its concessions business brings in about one-third of Weaver's sales. In mid-2010 the company signed a deal to provide popcorn to Chinese movie theater operator Stellar Cinema Group. The Chinese firm has 100 screens and plans to triple in size.
Also in 2010 the company launched a line of reduced calorie and lower fat microwave popcorn made with canola oil instead of palm oil for a healthier product.
In 2007 Weaver (along with rival ConAgra) announced the removal of certain chemicals suspected of causing lung ailments in popcorn-plant workers from its microwave popcorn products. – less