From scrubbing grime to packages-on-time and killing bugs to cleaning rugs, Rentokil Initial operates in numerous segments of the worldwide business services market. Its largest business, hygiene, offers commercial kitchen cleaning, washroom sanitizing, hospital waste disposal, and indoor air quality assessment. Among the other services it provides in almost 50 countries are pest control, facilities management, indoor plant landscaping and maintenance (under the Ambius brand name), package delivery (City Link), and uniform rental. The cleaning and pest control services are offered under the Rentokil and Initial brands.
The company has been expanding through targeted acquisitions. In 2012 Rentokil Initial acquired the assets of Western Exterminator Company, a US-based pest control company, for an initial cash consideration of $92.6 million, with an opportunity for future payouts.
It previously acquired Knightsbridge Guarding Holdings Limited and Perception UK in 2010 for a combined £6.9 million ($10.8 million). Knightsbridge Holdings was the 17th largest security provider in the UK, focused on providing security for the corporate sector. Perception UK provided a variety of services -- including receptionists, flowers, seasonal decorations, newspapers, revolving artwork, and music -- for major office buildings in London.
Rentokil has dealt with a down economy, increased competition, and reduced demand for its services by focusing on improving operational excellence, customer management, and retention. While making a few key acquisitions, the firm has invested resources in its customer service and sales forces. At the same time, it has focused on reducing operating and administrative costs. – less