Lots of moving parts. Contacting, qualifying, and presenting the stations' advertising platforms to prospective new accounts, and negotiating daily for rates and share of business from advertisers. Significant data entry to get orders into the system. Many commercials are displaced, and acceptable replacements must be found and approved. Working with other departments in the company on projects.
I increased my planning and forecasting skills.
The local management is good, but subject to the corporate structure, which often eliminates positions in each respective market and bundles these job responsibilities in various hubs elsewhere in the country. These job shifts often undermine the working process and also the morale in the company's local office.
Excellent co-workers and staff in all departments who work together for common goals.
There is a lot of data entry that requires considerable time and documentation which takes away attention that can be devoted to developing new business.
The most enjoyable part of the job is meeting new business people and working with them to achieve mutually beneficial results.