Wincor Nixdorf's point-of-sale (POS) terminals are pervasive. They are used in retail stores, train stations, lottery ticket kiosks, and post offices. The company is also the top ATM provider in Germany, and it sells retailing software, information and store automation systems, and reverse vending systems (to manage store returns). In addition, the company offers such services as spare-parts sourcing, remote diagnostics, and IT operations management. Most of its sales are made outside Germany; customers have included Chevron, the United States Postal Service, and Wells Fargo.
Net sales grew 4% in fiscal 2011 compared with 2010. (The increase is 3%, however, when currency fluctuations between the euro and the US dollar are taken into account.) By segment the company's software and services business rose 6% with strong demand for managed services and expansion of professional services, among other factors. Behind strong sales of POS systems to retailers, the company's hardware business was up 2%. The software and services and hardware segments each accounts for 50% of sales.
Wincor Nixdorf targets international regions -- especially emerging markets -- for expansion. The company markets its products in more than 110 countries, with subsidiaries in more than 40 of them. During 2009 Wincor Nixdorf opened a global distribution center in Singapore and established a subsidiary in Australia. In 2011 the company bought Madrid-based software integrator and IT services provider Dynasty Technology Group to gain better access to the Spanish market, as well as markets in Latin America, particularly Brazil, where Dynasty has a regional office.
Its strategy also includes moving into new markets. Banks continue to make up the largest segment of its sales, but Wincor Nixdorf has a strong retail presence and has identified postal operations and service stations as growth opportunities. In the 2011 fiscal year, the company completed the adjustment of its organization and its portfolio of products and services under the ProFuture corporate program. It is now deploying a new cost-cutting project called ProImprove.
Managed services and professional services are making up more of the company's service offerings. The company also offers central software distribution to the IT infrastructures it manages. Managed services include consulting, integration, and operation. – less